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International Street Workout Jam 2022

The Irish Calisthenics Academy

Project Goals

Eric wanted me to create an epic montage of the i.c.a. International Street Workout Jam 2022.

Eric gave me full creative freedom.

My goal was to:

  1. Create a blockbuster style trailer of the event
  2. Story driven content – following the athletes through the events of the day.
  3. Show the; facilities, emotions of athletes, the support in the community and branding throughout.

The Irish Calisthenics Academy is a welcoming Calisthenics community based Fitness Studio in Artane, Dublin 5. The I.C.A was established in 2016 to introduce this amazing type of training to Dublin and Ireland.

The Irish Calisthenics Academy offers the highest quality of fitness classes that will help you get on track to a fitter and healthier lifestyle.

Sit back. Hit Play. Enjoy the trailer.

STORY DRIVEN CONTENT

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Story ✱ Driven ✱ Emotional ✱ Content ✱ Story ✱ Driven ✱ Emotional ✱ Content ✱
Story ✱ Driven ✱ Emotional ✱ Content ✱ Story ✱ Driven ✱ Emotional ✱ Content ✱

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