Stop linking clients to your homepage!

I see my clients do this all the time! If you are advertising, you should be linking your ads directly to where the client can:

Purchase a product directly from the single product page

• For e-commerce stores, you should be sending clients directly to your single product pages. This cuts out all of the clicks in between.

Directly to a sales archive/collection of products

• Another one for e-commerce stores is sending clients from a social media or Google ad that is advertising a seasonal or flash sale directly to the sales archive or collection page.

To a landing page/sales funnel:

• Sending clients directly to a landing page for more information about your product or service can increase conversion rates. It is up to you and your website team to create a clear, compelling, and easy-to-navigate landing page. Learn more about landing pages here.

Linking Instagram links to landing pages effectively can help drive traffic, engagement, and conversions. Here are some tips on how to do this using methods like Linktree, the link in your bio, and Instagram ads:

1. Linktree or Similar Tools:
   • Linktree allows you to create a mobile-optimized landing page with multiple links. This is useful because Instagram only allows one link in your bio. Linktree aggregates multiple links into a single URL.
   • Keep your Linktree page clean and organized. Use clear, concise descriptions for each link.
   • Customize the Linktree colors and branding to match your Instagram aesthetic.
2. Link in Bio:
   • The link in your Instagram bio is the most prominent clickable link on your profile. Use it wisely.
   • Regularly update the link to align with your current campaigns, promotions, or important content.
   • Utilize the caption or story to direct users to the link in your bio.
3. Instagram Adverts:
   • Instagram Ads (both in-feed and Stories) allow direct linking to external landing pages. Ensure your ad copy, visuals, and call-to-action are compelling and relevant to the landing page.
   • Use the appropriate ad format for your goals (e.g., carousel ads for showcasing multiple products, video ads for storytelling).
   • Implement UTM parameters to track the effectiveness of your ads in Google Analytics or other tracking tools.
4. Landing Page Optimization:
   • Design your landing page with a clear and concise message that matches the intent of the link you’re sharing.
   • Make sure the landing page is mobile-friendly and loads quickly. Mobile users constitute a significant portion of Instagram’s user base.
   • Use a strong and relevant headline, captivating visuals, and a clear call-to-action (CTA) that guides users toward your goal (e.g., sign up, purchase, learn more).
5. Consistency and Value:
   • Ensure the content you’re linking to provides value to your audience. It could be a blog post, a free resource, a product page, etc.
   • Maintain consistency between your Instagram content, ad visuals, and the landing page. This helps create a seamless user experience.
6. Use Stories and Swipe-Ups:
   • If you have over 10,000 followers, you can use the “Swipe Up” feature in Instagram Stories to directly link to a landing page.
   • Make your Stories engaging and informative to encourage users to swipe up.
7. Clear Call-to-Action (CTA):
   • Whether it’s in your caption, bio, ad copy, or Stories, always include a clear CTA that tells users what you want them to do after clicking the link.
8. Test and Analyze:
   • Experiment with different types of content, landing pages, and link placements to see what resonates best with your audience.
   • Use Instagram Insights or third-party tracking tools to analyze the performance of your links and make data-driven decisions.

Remember that each link you share on Instagram should have a specific purpose aligned with your marketing goals. Providing value to your audience and making the journey from Instagram to your landing page as smooth as possible will increase the likelihood of conversions and positive user experiences.